To show the campaign’s enormous reach, Cheerios’s #BringBacktheBees site offers a handy map that logs where it sent every pack, and the southeast and New England in particular are just jam-packed with dots. As an ecologist explains, plant those in the wrong area, and they can “take up all the space and use up all the resources,” or even “spread disease” that could be detrimental to both plants and humans alike. Worse, Massachusetts and Connecticut ban forget-me-nots, and poppies are considered an “invasive exotic pest” in the southeast. But, as Lifehacker realized, many of them aren’t native to any part of America. Rather than ship each person a seed pack custom-tailored to their region, which would have been a ton of work, Cheerios used a generic mix - forget-me-nots, poppies, daisies, lavender, hyssop, and about a dozen others.
There was just one tiny problem: It picked wildflowers that can grow into bad news for certain recipients’ local ecosystems. We're thrilled by the unBEElievable support to #bringbackthebees! Let's continue to create a bee-friendlier world! - Cheerios March 17, 2017 By Friday, just one week in, it had given away 1.5 billion of them - ten times more than the original goal and, as it later explained in a blog post, enough to deplete General Mills’ entire supply.
#CHEERIO BEE FREE#
The cereal brand, whose mascot - after all - is a honeybee, announced it would mail out free wildflower seeds as part of a “Save the Bees” campaign to provide more nectar for the struggling pollinator. Our ‘Save the Bees’ campaign gives families a fun platform to help reverse the decline of the honey bee population, whilst also raising awareness more broadly for the challenges facing bees in the UK.Bees are dying globally at an alarming rate, and last week, Cheerios figured it would step in and help. We know families care about this too, and we believe positive energy puts all good things in motion. This is why we are proud to be playing our part in protecting the homes of honey bees and the vital role they play in our ecosystem in partnership with the Bee Friendly Trust. “It’s widely believed that as many as 1 in 3 mouthfuls of food consumed by humans could depend on bees. “Bee populations are declining, and without the honey bees we wouldn’t be able to make our family favourite Honey Cheerios. “As a business, our promise is to make breakfast better as well as doing our bit to help protect the planet,” said Toby Baker, regional marketing director, UKA, Nestlé Cereals. Nestlé Cereals social media channels are also being populated with bee crafting ideas for children, as well as running a creative competition.
#CHEERIO BEE HOW TO#
It is being supported by digital consumer activity, including a dedicated website with articles on how to plant the Cheerios sunflower seeds and info on the Bee Friendly Trust. The new look feature modern and fresh artwork to amplify Cheerios’ simple goodness. The campaign is aligned to the popular cereal brand’s purpose to ‘create more positive energy in the world’ and follows the launch of a new visual identify in February.
It prompts Brits to plant the seeds to help supply bees with vital feeding grounds they need to flourish in the wild. Packaging & Packing Materials, ContainersĪccording to the breakfast cereal giant, the offer of the seeds – which are posted directly to consumers’ doorsteps – are designed to raise awareness of the challenges currently facing the bee population.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
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